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Great Business is a lot about Attitude

Great business is a lot about attitude…that is the right attitude.  No matter the skills of the individual unless they are prepared to commit to the business and in the right way and be a part of the team, then there is to be honest really no room for them. But do not start pointing the finger at that individual, because so often the lion’s share of the responsibility can reside with the managment team. 
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The Truth about Attention Grabbing Headlines

 If you have reached this blog by my tweet or e-mail marketing, then the truth about attention grabbing headlines is…they work! To engage a prospect’s interest in your product or service then you must firstly grab their attention. Whilst shouting is one way, we have to be more subtle and sophisticated in today’s world. Alluring visual images and emotive music and even evocative smells are used to attack the senses. S
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Yet more lies, misleading truths and marketing – this one really stinks!

Sometimes, just sometimes the customer is not truthful about things!  May be a more politically correct way of putting it is to say that quite often, what the customer says does not always align with how they act.  Let me give you an example. A number of years ago I worked in Spain for a business that had the leading fly spray in the country.  Our marketing team conducted market research to establish how it could imp
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Even more lies, misleading truths and marketing – when original might actually mean different!

I have to admit I have a penchant for brown sauce.  Not just any brown sauce but a particular brand. Now, sad as it may seem I happen to know the ingredients of this brown sauce and what the first ingredient needs to be to ensure it is the right taste for me.  My favourite brand has recently changed its formula and to be honest it just does not taste the same!  Yet on the label of the product it claims to be the ‘ori
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More Lies, Misleading Truths and Marketing – Don’t forget to read the small print

How do you rate a price guarantee such as one offering to pay you back the difference or more if you can find the product or service cheaper elsewhere?   It may be an attractive proposition, but is it good marketing.  Let me explain. A recent such offer I came across gave such a price guarantee.  However, on reading the small print there were so many conditions it undermined the whole value of the guarantee.   So thi
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Don’t Bring Your Dirty Boots In Here! – A lesson in leadership

Early in my career I learned a very interesting lesson in leadership that I would like to share.  Ed a contract draughtsman working for me on my project and about 15 years my senior had worked around the world and knew a lot about people and what made them tick. Our major project on a Crude Oil Distillation Unit required Ed in particular to spend a lot of time on the site.  Crude Oil units can be messy and the contro
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Lies, Misleading Truths and Marketing

The recently televised Harvard lectures on Justice by Michael Sandel through Kant’s stringent theory of morality introduced the subject of “misleading truths” (http://tinyurl.com/y94cqsc). This is trying to mislead without actually lying so keeping Kant’s moral theory in tact.   There are many examples of this and Clinton on the Lewinsky affair used in this programme is perhaps the most famous. I recently received an
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A Plan Without Goals Is Like A Map With No Names

The weary traveller faced by a map with no place names requires two fundamentals to help plan a journey.  A start and a finish.  Something we all need to move forward perhaps? Tips for preparing the basics of a simple but effective plan:  Write down where you want to be and where you want your business to be in your  short, medium and long term.  I emphasise ‘your’ as it differs depending where you might be in your l
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There Is Great Strategy and Then There Is Great Implementation!

Something very important all business leaders should be aware of is having a great strategy does not guarantee success. Some years ago a survey by Marakon Associates and the Economist Intelligence Unit of nearly 200 senior executives revealed that “firms only achieved 63% of the expected results of their strategic plans”. How critical were the 37% not achieved? So isn’t great implementation the critical element of bu
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